The Shanghai Toy Fair focuses on displaying new products, new technologies, new designs and new trends from more than 30 countries and regions overseas, as well as from 20 major domestic production areas. Different from similar industry exhibitions, CKE China Baby & Children's Show model innovation, based on B2B, pioneered the B2B2C model. In 5 days, brand companies can not only receive orders from global channels, but also get close contact with end consumers to achieve a new marketing model. Retail transformation; in addition, the focus of exhibits this year has shifted to "non-standard products" to create new profit growth points.